Fetishize is a term that connotes the extreme or excessive reverence or fascination with something. It is a word that usually carries a negative connotation and may imply an unhealthy or obsessive behavior. Some synonyms for fetishize include idolize, glorify, deify, exalt, and idealize. Other words include romanticize, mythologize, aggrandize, and apotheosize. These synonyms indicate an unbalanced interest or admiration for a particular object, person, or concept. While it's okay to appreciate and enjoy things, it's important to avoid fetishizing anything, as it may lead to unhealthy behavior and attitudes.