When it comes to protecting your brand, it's important to choose the right terminology. While "trademark name" is a common phrase, there are plenty of synonyms you can use. One option is "brand name," which refers to the name under which a company does business. "Logo" is another synonymous term, as it represents the graphic or symbol associated with a brand. "Trade name" also works, as it refers to the name a company uses to identify its business as a whole. Other possible synonyms for "trademark name" include "registered mark," "distinctive name," and "proprietary label." No matter which term you choose, remember that protecting your intellectual property is essential for your business's success.